YVES SAINT LAURENT - BE BOLD
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ABOUT THIS PROJECT:
French fashion house Yves Saint Laurent recently extended their makeup line YSL Beauty with new bold and bright color palettes. The concept behinds this web banner and ad campaign was to make every individual feel recognized and that whatever bold color made them feel beautiful, YSL would have it. With that in mind I created the tagline “Be Bold. Be You” and utilized a rainbow of lipstick shades to show the diversity.
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PROJECT ROLES:
Overall Concept
Tagline Creation
Photo Editing
Graphic Design
JUST THE BERRIES​
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ABOUT THIS PROJECT:
As part of a new product line roll-out, I worked on both the packaging design and marketing campaign for Just the Berries. The first product to be featured helps promote vision health and that message with a clear visual was integrated across JTB's website and social media.
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PROJECT ROLES:
Overall Concepts
Tagline Creation
Packaging Design
Product Photography
Photo Editing
Graphic Design
Website & Social Media Content
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