NBC THE VOICE & LAYS
ABOUT THIS PROJECT: This project included custom graphic walls for photography during event use of NBC’s The Voice, used both in front of and behind the filming areas. The project also included an on-site event space sponsored by Lays for use by the judges, talent, and contestants. The large space was used for photo shoots, team meetings, and relaxation. Included in the branded space were oversized Lays graphic walls, custom neon signs, an infinity wall, hanging microphone installations, and swing set with acrylic signs.
PROJECT ROLES:
Collaborated Concept
Photo Editing
Vector Creation
Graphic Design
LED Sign Design
Fabric Wall Designs
Print Supervision
Set Up Assistance
Step and Repeat Photography Wall Design
Photography Wall Design
Neon Signs Design
LLOYD MATS - SEMA
ABOUT THIS PROJECT: For 9 years I have worked with Lloyd Mats on their annual attendance at the SEMA tradeshow and I created a new exhibit booth that was sure to stand out throughout the years. I started from scratch on this booth design and approached it with clean eye-catching lines, an uncluttered design, and the use of a primarily white and black color palette to stand out among the show's overly flashy designs.
Display details include a large front panel with metal framework where the front design graphic can be affordably updated each year, along with 10 large printed panels for guests to walk through and read. To promote interaction with the products, there are two flip rack style displays containing hundreds of logo samples and products. Additional details include two computer monitors for interactive product searches and purchases, a television display, and two meeting areas.
PROJECT ROLES:
Overall Concept
Graphic Display Designs
Product Display Designs
Printed Marketing Material Designs
Display Photography & Editing
LED Display Design
Pre-Show Organization & Preparation Management
On-Site Exhibit Set Up & Teardown Supervision
Initial Concept
Initial Components Concept
Upper Curved Sign Concept and Design
LED Sign Display Concept and Design
Front Display Panel Concept and Design
Inside Booth Display Panels Concept and Design
