CHRISTINE'S BOUTIQUE​
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ABOUT THIS PROJECT: Christine’s Boutique is an brick and mortar only store with a delicate appearance in both storefront and merchandise. With limited online presence, the key goal was to create point of purchase marketing materials to help brand both the in store shopping experience, and product packaging such as shopping boxes and bags and custom merchandise tags.
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PROJECT ROLES:
Overall Concept
Logo Designs
Colors, Font and Tagline Creation
Storefront Signage
In-Store Display Materials
Merchandise Branding
Affordable Consumer Packaging
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JUST THE BERRIES (JTB)​
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ABOUT THIS PROJECT: JTB specializes in pharmaceuticals, foods, and beverages derived from berries. Their main emphasis is blackcurrant, so I was committed to working a blackcurrant berry into as many designs as possible, as well as a color palette representative of the fruit and leaves. Along with logo and branding guidelines I have also created JTB a full spectrum marketing initiative including business cards, brochures, informational materials, food and beverage packaging and supplement packaging.
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PROJECT ROLES:
Overall Concept
Logo Designs
Hand-drawn Berry Graphic
Office Graphics and Displays
Product Packaging
Business Cards
Printed Marketing Materials
LLOYD MATS​
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ABOUT THIS PROJECT: I worked to give Lloyd Mats a complete branding and design overall. I eliminated all mismatched content, re-designed logos, set color palettes, and created firm brand guidelines. Along with the general branding overview I have worked with Lloyd Mats on tradeshow exhibit designs, promotional materials, packaging, product recognition materials, web designs, and printed documents such as brochures, booklets, instruction manuals and business cards while staying on brand.
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PROJECT ROLES:
Overall Concept
Logo Designs
Tradeshow Exhibits
Digital Designs
Product Packaging
Printed Marketing Materials
Promotional Materials
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